![]() A narrative also gives the data the context it needs to promote understanding. People are naturally drawn to stories, making it easier to sustain their attention. In addition, notice how this video takes full advantage of the audio track by interjecting sardonic humor-a tone that adds to the absurdity of the current medical record mess in the US.Įlectronic Medical Records by GE HealthcareĪnother compelling way to make data meaningful is to embed it in a storyline. Using representations from the physical world can help viewers understand important ideas. ![]() For example, a tape measure shows the size of the problem, diagonally crossed lines represent red tape and an EMR system is conveyed by a simple dashboard. They use iconic graphics to depict key concepts, which are often abstract. In the Electronic Medical Records video below, GE Healthcare is promoting the need to establish one EMR standard. Three ways to accomplish this are through the use of simple representational graphics, using a storyline and embedding the numbers in a recorded video through post-production work. One of the most common uses of infographic videos is to visualize statistics to make them more palatable and meaningful. Please Note: The videos were chosen for their visual and auditory qualities, rather than their views or promotional messages. The advantage, of course, is that infographic videos have the added dimensions of motion and an audio track, allowing for music, voiceovers and sound effects. Just like static infographics, the animated versions convey information, data and statistics through a blend of words and images. As hypnotizing as moving pictures are, it’s good to step back and analyze the medium so we can understand the most effective approaches for communicating through it. It’s not surprising that the wildly popular infographic genre is producing a surge in animated infographics.
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